Our Core Values

Optima is now the leading tax resolution firm in the country. As we’ve grown, it has become more and more important to explicitly define the core values from which we develop our culture, our brand, and our business strategies. These are the six core values that we live by:


  • Uplift

We cultivate a positive culture of development & growth.

  • Nurture

We care about each other and our community.

  • Inclusion

We celebrate diversity and treat each other with respect.

  • Trailblazer

We lead with innovation and set the industry standard.

  • Ethical

We build trust through honesty and clear communication.

  • Driven

We adapt and keep moving forward.

Living by these values creates the type of environment we all desire: an environment in which we exceed the expectations of our customers and those of each other, where we don’t just highlight a few outstanding cases, we put people’s minds at ease.